Las marcas blancas tienen una cuota de mercado del 42%, según datos de Symphony IRI. A este porcentaje, que está en constante crecimiento desde ya hace unos años, no se ha llegado tan sólo gracias a un cambio en las actitudes del consumidor respecto este tipo de productos, ni debido a una reducción del peso de las clases medias en la sociedad actual… el propio distribuidor también ha dado un empujoncito para conseguir dar el salto.
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