Internet ha revolucionado el mundo del consumo. Esto es un hecho incuestionable. Las estrategias de marketing de las empresas se han tenido que adaptar a este mundo cambiante, en el que no estar presente en la red significa no estar presente en ningún sitio. Sin embargo, no basta con saber que los consumidores adquieren los productos en la red… para que la estrategia tenga éxito hay otro factor a tener en cuenta: ¿cómo el consumidor accede a la red?
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